All bad.This festive season, if your mates are planning on drinking then driving, call them out and help them get home safe. The Plan B drink driving campaign is about making positive choices to get home safely after a night out, reinforcing the safety message that if you are having a few drinks, driving is not an option. All good.Drink driving? Drinking and Driving Awareness Campaign (DDAC) has 808 members. In the longer term, drinking less will reduce your risk of a number of serious health issues. 1.1.1 Drink Drive Campaign background The „Personal Consequences‟ drink drive campaign launched in July 2007, and used a variety of communication activities to try to persuade drivers to avoid drinking and driving, including TV, cinema, radio, press/poster, online and in-pub advertising. To download any of the videos click on the on-screen ‘Vimeo’ logo and download directly from our Vimeo page. aged 17-24 are four times more likely to be killed or seriously injured. All good.Drink driving? However, enforcement alone is not adequate. Explore campaigns. campaigns. Rickie will always be there for me on a night out and vice versa. You could lose your job. Yeah, they’re a little bit silly — but there’s nothing sillier than drink driving. The films show mates using inventive and surreal ways to step in, with the message that a mate doesn’t let a mate drink drive. Bottom line: strong drunk driving enforcement is one of the strongest deterrents, preventing people from committing the crime. On average, a DUI can set you back $10,000 in attorney’s fees, fines, court costs, lost time at work, higher insurance rates, car towing, and more. The Plan B drink driving campaign began in August 2012. See more ideas about Dont drink and drive, Creative advertising, Drunk driving. Our aim is to provide our customers and the wider public with a much clearer understanding of the true dangers involved with mixing alcohol and driving, as well as explaining in detail the limits, the laws, and the effects that alcohol can have on the body. In October, it was the 50th anniversary of the breathalyser test. December 7, 2020 10:50 a.m. During this holiday season, staff with the Roseburg Police are teaming up with the U.S. Department of Transportation’s National Highway Traffic Safety Administration for the national Buzzed Driving is Drunk Driving highway awareness campaign to keep impaired drivers off the road. has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. If someone close to you has been drinking, stop them from driving.” The campaign features holiday characters and encourages people to step in and prevent loved ones who have been drinking from getting behind the wheel. There are strict alcohol limits for UK drivers: In England, Wales and Northern Ireland, the legal alcohol limit for drivers is: In Scotland (from 5 December 2014), the legal alcohol limit for drivers is lower at: There are strict penalties if you are convicted of drink driving, including: However, this list does not reflect the everyday consequences of being caught drink driving which can include: We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film. Slow Down, Move Over and Give Space improves the safety of emergency services personnel, tow truck operators and breakdown assistance providers working on the road, as well as the people they are helping. Change ), You are commenting using your Twitter account. The Wimbledon campaign went out on our social media during Wimbledon to encourage people day drinking to plan a safe trip home and to discourage drink driving. The National Highway Traffic Safety Administration promotes a “Holiday Season Drunk Driving Awareness Campaign.” December holidays are known for being merry and bright, but they are also known for being the deadliest season when it comes to drunk driving. Mar 5, 2017 - Explore DESIGN sharma's board "drink driving campaigns", followed by 169 people on Pinterest. Media campaigns also have a role to play, particularly by amplifying drivers’ perceptions of enforcement levels and to influence long-term public attitudes. Our emoji road safety campaign uses emojis to raises awareness about the dangers of drink driving, drug driving, not wearing a seat belt and using a mobile phone when driving. Male drivers aged 17-24 are over-represented in drink drive related accidents. One of the most visible ways that law enforcement has chosen to educate the public on drunken driving has been through DUI checkpoints throughout the year. Change ), You are commenting using your Facebook account. BY JERRY CHOONG. Our campaign is calling on friends to do what they do best – look out for each other. This implies that … Virtual Run, Ramble or Roll for Recovery. Launched on 30 […] See more. This holiday season is the perfect time to ramp up your drunk and drugged driving prevention awareness campaign. We feel we owe it to our audience to share such an important message. All bad.This festive season, if your mates are planning on drinking then driving, call them out and help them get home safe. Nobody needs reminding how deadly Thai roads can be at any time of the year but New Year always sees a … compared to car drivers aged 25 and over. 'Quiet Night In' drink-drive campaign from the people at The Morning After. Search by keyword . 67 milligrammes of alcohol per 100 millilitres of urine. If you're convicted of drink driving here's what you could stand to lose: You'll be banned from driving for at least a year . Eighty-one per cent of respondents recalled seeing or hearing something in any of the campaign sources for the Christmas Drink Drive campaign. So we are calling on them to stop potential drink drivers from getting behind the wheel and risking tragedy this Christmas. In fact, in 2016, 10,497 people died as a result of a drunk driver. Police forces are running targeted operations across the country to enforce the law on drink and drug driving: you can face an unlimited fine, disqualification for driving, and a long prison sentence. So if you’re driving, it’s better to have none for the road. Friday, 29 May 2020 09:58 AM MYT . Specifically the public were advised to book a taxi, hackney or mini bus and to leave the keys at home. Wee said it is not just about enforcement with better techniques and procedures, but rather the whole ecosystem such as penalties, awareness, and alternatives to driving oneself when drunk, which must work in tandem. Supporting the Government’s Safer Transport Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. The SAAQ’s 2017 drinking and driving campaign has for message “Help save the magic of the holidays. The campaign also aims to raise awareness against drink driving.Challans for drink driving constituted 23% of the total number of fines issued, said the police. You'll be fined up to 5000. campaign is run by the Department for Transport. The Maritime and Coastguard Agency is also promoting its cold water shock film, which delivers a hard-hitting message designed to make people think twice before entering the water. has launched Phase Two of Pint Block: our ongoing campaign encouraging young men to step in and stop a mate from drink driving. campaign starting today (7 December 2017). Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to reduce risky driving behaviour by getting young men to have each other’s backs and challenge perceptions about what it means to be a good driver. Themes: Themes: Moments: Moments: Formats: Formats: Mates matter. Transport minister: New awareness campaign against drink driving in works. Drinkaware urging adults to mind their mental health during Alcohol Awareness Week 2020 16 Nov 2020 Drinkaware, the national charity working to prevent and reduce alcohol misuse in Ireland, is urging people to mind their mental health during Alcohol Awareness Week (16-22 Nov). Here at Sixt we have launched a brand new drink driving awareness campaign. The campaign is designed to shine a light on the issue and we want to help us much as we can to stop people making the wrong decision. We’ve created 3 videos in collaboration with SPORTbible highlighting the importance of safe behaviours behind the wheel as young drivers return to the road. See more ideas about dont drink and drive, driving, creative advertising. When people think they’ll be caught, they’re less likely to drive after drinking. Change ). Don’t Drink or Take Drugs Before Driving – reminds drivers that driving after using alcohol or drugs is risky behaviour that could lead to serious consequences, even when used in moderation.” Find more from Société de l’assurance automobile du Québec (Canada, December 2020) A driver’s friends and family are part of the solution when it comes to drinking and driving. Fifty years after the first warning film about drink-driving, a new Christmas campaign has launched. LADbible will also be creating videos for its social media channel. Phase Two of the Pint Block campaign continues to form part of our ‘Always On’ communications approach, which targets young men via the moments and channels that are most relevant to them. Network Rail, British Transport Police and Rail Safety Standards Board will also be launching an alcohol awareness campaign next week reminding the public to “keep a clear head” when they are around the railway. The safety campaign recommends taking away the keys of an intoxicated friend, family member, guest or patron if they want to operate their vehicle after consuming alcohol. Young males aged 17-24 are four times more likely to be killed or seriously injured compared to car drivers aged 25 and over. Alcohol and breastfeeding. Dec 7, 2016 - Explore Tay's board "Drink Driving Campaigns" on Pinterest. To watch the videos, click on the icons below. is supporting a campaign from Road Safety Great Britain encouraging all road users to help reduce the strain on the emergency services during the coronavirus pandemic by taking extra care when making essential journeys. has teamed up with Kiss FM duo Rickie and Melvin, who will be urging young adults to encourage their friends not to get behind the wheel after drinking. THINK! Alcohol and pregnancy. behind the wheel as young drivers return to the road. has also teamed up with a number of partners including Arriva Buses, which is offering free bus journeys to either home or work the morning after a night out, and Budweiser, which is launching a new alcohol-free beer to coincide with the campaign. Our 60 illustrations range from simple ideas like distracting your mate to steal his pint, to more surreal Pint Blocks including hypnosis, zombie hands, and opening a black hole to swallow your mate’s drink! You could face up to six months in prison. Friends, colleagues and family members can positively influence those around them. Drink-driving 2014 Christmas campaign: Fifty years of warning films. “Eating Christmas fruit-mince pies for breakfast? Cutting back on alcohol can have positive effects often within just a few days. Festive drink-drive awareness campaign launched in Edinburgh. Even a small amount of alcohol or drugs in your system can affect your ability to drive safely – don’t let your friends and family pay the price. an endorsement on your licence for 11 years, trouble getting in to countries like the USA. The illustrations will be promoted with a strong focus on out-of-home advertising in sports club changing rooms, bars and pubs – all locations where our target audience spend time with their mates. ( Log Out /  This includes sobriety checkpoints, which can reduce drunk driving deaths by 20%. #Mobile phones; #Texting and driving; #Audio; #Giff; #Image; #Video; THINK! The Cost of Drinking and Driving. The radio presenters will also front videos for Kiss FM’s social media channels, with its audience almost a third more likely than the average person to enjoy a night out in a pub. — Picture by Yusof Mat Isa. Police forces across England and Wales are also taking part in enforcement action throughout December and on January 1. It is not possible to say how much alcohol you can drink and stay below the limit. This site uses Akismet to reduce spam. Of these, a significant percentage are young men who end up in the water as they make their way home. ( Log Out /  This helps raise awareness about the problem with drunk driving. A sound night’s sleep. Coastguard statistics reveal that on average around 50 people die of alcohol-related drowning around the coast of the UK each year. The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding. prioritising those at highest risk on the road. Many people forget that even if they drink at home, they can still end up being over the legal drink-drive limit the next morning. 35 microgrammes of alcohol per 100 millilitres of breath, 80 milligrammes of alcohol in 100 millilitres of blood, 107 milligrammes of alcohol per 100 millilitres of urine, 22 microgrammes of alcohol per 100 millilitres of breath, 50 milligrammes of alcohol in 100 millilitres of blood. Crown THINK! Calling out a mate who’s about to drink and drive doesn’t have to be hard, but sometimes it can be delicate. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. THINK! “Drink Drive Death” is a 55 second long video launched by a Thai businessman in a bid to raise public awareness on the dangers of drink driving heading into the holiday period. Why drinking less can benefit you. to reduce drink driving. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. We’re specifically calling for mates to intervene and stop their mates when they are tempted to drink driving. Tell your friends not to drink drive this festive period – says latest THINK! Empower the people your campaign reaches to make good choices and act responsibly when celebrating this season with PSA’s awareness solutions, materials, and giveaway items. With the right information, tips, and materials, you’ll be ready to get the word out about safe driving. copyright © 2021, high-risk young male drivers returning to busier roads. Which is why we’ve created the three tools below. Building on the return of live sport and our audience beginning to get back on the road to meet up with friends, the videos feature legendary football commentator Jonathan Pearce. Phase One featured six ‘Pint Block’ films showing mates using inventive and surreal ways to intervene, with the message that a mate doesn’t let a mate drink drive. Drink driving awareness is something that needs to be out in front at all times. our audience beginning to get back on the road to meet up with friends, the videos feature, legendary football commentator Jonathan Pearce, tackling mobile phone distraction, speeding and drink driving target, on Christmas drink drive campaign uses friends’ influence to help save lives, Christmas drink drive campaign uses friends’ influence to help save lives. Which is… Skip to content. Protect People Who Are Intoxicated – The safety campaign on drunk driving awareness suggests that “Friends Don’t Let Other Friends Drive Drunk”. The Institute of Advanced Motorists calculate that a drink drive conviction could cost up to £70,00 as a result of fines, solicitors fees, increase in the cost of car insurance, and losing a job. Dont Drink And Drive Very Well Campaign Forget Alcohol The Unit Wellness Night Drinks. And if one of these opens up the ‘hard conversation’ with your mate about not drink driving, then that’s a win.”, Find more from Queensland Government (Australia, December 2020). The way alcohol affects you depends on: your weight, age, sex and metabolism (the rate your body uses energy), the type and amount of alcohol you’re drinking. Drinkaware is running another burst of our flagship campaign Drink Free Days which targets midlife drinkers aged 45-64 who are drinking routinely in the home and over the low risk drinking guidelines. 12 December 2018 On the run-up to the festive season, Police Scotland launched their annual drink-driving campaign in Edinburgh this Thursday. The RSA ran a joint campaign with the Commission for Taxi Regulation in 2008, 2009 and 2010 to highlight the dangers of drink driving and the need to make alternative plans if socializing. It is about making positive choices to get home safely after a night out, highlighting that driving is not an option. Me and Melv grew up together, we look out for each other and we want to spread the word to our listeners to do the same. Drunk drivers face jail time when they're caught, and the financial impact is devastating. This group is made for the purpose of spreading awareness about drinking and driving. View, download and share Pint Block illustrations. Driving even while below the legal limit is becoming increasingly socially unacceptable, with more and more people choosing to turn down drinking any alcohol when they plan to drive. Last December (2016), 89,138 motorists were tested and 5,869 were found to be over the drink drive limit. Approximately one-third of all traffic crash fatalities in the United States involve drunk drivers (with BACs of .08 g/dL or higher). … Illustrations will also be promoted on social media alongside our six Pint Block videos, aligned with culturally and seasonally relevant moments for our target audience. key road safety messages on speeding, drink, and mobiles. ( Log Out /  Friends, family members, and colleagues can play an important role by intervening in order to make sure that someone close to them does not drive while impaired. The organisations will also be targeting Christmas revellers at the busiest railway stations as well as in pubs and clubs located near railways stations and level crossings. National Police Chiefs’ Council Lead for Roads Policing, Chief Constable Anthony Bangham said: Every year police forces deal with cases of drink or drug driving that directly result in families facing Christmas without loves ones. But even so there are still some drivers who are willing to take the risk. Yet it still continues to happen across the United States. To accompany these videos we have created a series of bitesize films tackling mobile phone distraction, speeding and drink driving targeting our priority audience, with activity running on channels including Snapchat, Instagram Stories and a Twitter sports partnership. Awareness Campaigns 2016 Drinking and Driving Campaign. In England last year, more than half of car drivers who were involved in a crash and failed a breath test were aged up to 34. The THINK! With practical options to avoid drink driving, Plan B takes a positive approach designed to engage the community about making alternative arrangements to get home after a night out. Calling out a mate who’s about to drink and drive doesn’t have to be hard, but sometimes it can be delicate. An average of 70 people per day were seriously injured (25,511) in 2018 – all of whom would have required hospital treatment. You can access and download our 60 Pint Block illustrations here or repost the illustrations from our Instagram page . The campaign emphasises that police mobile random … The target audience for our campaign is 17-24-year-old men, who continue to be heavily over-represented in drink drive-related collisions. The pressure being placed on the NHS due to the coronavirus pandemic is well known. THINK! While early evidence suggests measures to delay the spread of the virus are reducing the number of vehicles on the road, some still need to use the roads for essential journeys such as getting to work and for food shopping. Young men are also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. “The 2020 campaign – No One Wants That for the Holidays. If you drive while impaired, you could get arrested, or worse — be involved in a traffic crash that causes serious injury or death. Some people have heard this misguided myth that responsible drinkers don’t get arrested for a DUI. A further radio advert, which will run in England and Wales, uses the message “mates don’t let mates drink and drive”, playing on the fact friends will say anything to each other, except to stop them from drink driving. For this year’s campaign, which runs to January 1 (2018), THINK! The ‘Moment of Doubt’ drink drive TV ad was recognised by 78 per cent of respondents. Your lifestyle could change dramatically. To reduce the number of road casualties during these unprecedented times, Road Safety GB is reminding all road users to do everything they can to avoid collisions and casualties, including: • Always drive at a legal and appropriate speed, • Never drive under the influence of alcohol or drugs, • Only use the roads for essential travel. Driving After Drinking . The campaign materials can be viewed or downloaded below. You can also see and download our six Pint Block films on this website. Driving after drinking is deadly. That’s why MADD supports high-visibility law enforcement efforts. Young men are heavily over-represented in drink drive related accidents. Change ), You are commenting using your Google account. For Phase Two, we’ve worked with ten illustrators to bring 60 new Pint Blocks to life – one for each of the young drivers who, on average, is killed or seriously injured each month while found to be driving over the legal alcohol limit. Your insurance costs will rocket. In 2016, 280 young men aged 16-24 were killed or seriously injured due to drink driving in Great Britain. Serious health issues Log in: you are commenting using your WordPress.com account, and mobiles ’. Silly — but there ’ s campaign, which can reduce drunk driving better... 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